Envisioning Networks: Art from Booksmuggler
About a year ago, we started working with a friend of mine who is a talented motion graphics and visualization artist. We were building a video that explained the value of JUTE Groups to people, but due to changes here in the company, we had to shut down the project. It pains me that the project was never completed, but we still got some really interesting conceptual work that should be shared with the world.
The work below is by Nick Owens (www.booksmuggler.com) who did more than we could have asked for him in the couple short weeks that this project was alive. I’m sure, if we’d been able to see it through, these would have been one of the best pieces of marketing collateral we ever developed.
Hope you enjoy…
-Sean
Video Draft 1
Images
Gov. Perdue (NC) gives a “shout out” to JUTE Networks
Around 4:00pm EDT today I got a few text messages from people attending the Institute for Emerging Ideas (IEI) Forum in Raleigh, NC. Governor Bev Perdue (D-NC) had just highlighted JUTE Networks as a company that had started a “tech startup” in North Carolina. Thanks for mentioning us Gov. Perdue!
In response, I wanted to say thanks, tell you a little bit about IEI and check out any data I had on Gov. Perdue.
IEI is self-described as:
The Institute for Emerging Issues (IEI) is a public policy, think-and-do tank that convenes leaders from business, non profit organizations, government and higher education to tackle some of the biggest issues facing North Carolina’s future growth and prosperity.
You can learn more at their website: http://www.ncsu.edu/iei/
I went into the data I had readily available from the National Institute for Money in State Politics. What I had were the top donors in NC–just a few people–but two of them had given to her campaign. You can see that and some more visualizations in the gallery below.
(Red = Republican; Blue – Democrat; thick line = a donation of $2k or more)
followup: State Money visualizations for California
As a followup to the last blog post on State Money in Florida, here are the visualizations I rendered from the State Money data on California:
Top donors with donation sizes indicated by link thickness; republican = red; democrat = blue.
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Top Republican donors. One does NOT donate to Gov. Schwarzenegger.
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Why does this guy support the one Democrat?
Guide to importing data in JUTE NRM Prototype
This video will walk you through the entire process. If you’re more of a self-starter, follow the steps below and consult the video if you need help.
Create a new Network and choose a template.
There are three standard templates in JUTE NRM PROTOTYPE: two for political data (one with full names, one with parsed names) and a Basic Network template. The Basic Network includes only people and businesses, as well as four standard relationship types (Professional, Personal, Family, Civic).
(If you are uploading data into an existing network, open that network, then go to Overview > Import Contacts & Paths.)
Creating Custom Network Templates
You can customize any network document by opening the network, then going to Setup. From here you can add new types of contacts and relationships (or “paths”) and create new fields.
Copying existing Network Templates
You can copy a Network Template when you are creating a new network by using the “Use an existing network as the base” option in the Create a New Network wizard. There is a bug in this dialog that requires you to click the option for “Use an existing network…” then choose the network you want to copy, then in order to advance, you have to click the “Start from a standard network type” button again, then click the “Use an existing network” button again.
Add initial data
From CSV
If you are using the Create a New Network wizard, in step 4 you will be asked to add data into your newly created Network Document. Option 3 is to add a CSV file. When you follow this option, you will be taken to the JUTE DATA IMPORTER, a nifty little tool we built to help you import data into a network format.
The first step is to select a file to import.
Click the “Select” button, then “Upload a New File” and “Browse.” If you have uploaded other CSV files, they will be in your file cabinet below. Once you have chosen a CSV file, choose if from the CSV file folder below (double-click the folder to open it), then select your CSV file and click “select.”
Next, choose the appropriate import settings.
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- “First row is a header row” means that your CSV file has a header row on it. This is used in the “detect data structure” feature and keeps JUTE from importing your headers as nodes and links.
- “Detect data structure” automatically places fields in the field of the matching name to the header row in the data set. If you are importing large or complicated networks, this is an extremely time-saving tool. Note: In PROTOTYPE, this function only works for nodes, not for links. This is a buggy script and will not always work 100%, but it is still very helpful.
- “Merge Duplicates” will automatically merge dupes across the entire network document. By default, JUTE will rely on the field that is identified as the “label” in the Network Template to de-dupe. While some other processing takes place, it is not reliable. If you need to assign a unique id, that is possible. Email Sean to ask how.
Once you click upload, you’ll use a visual interface to “drag & drop” data from the spreadsheet fields into the appropriate node and link fields. This will create a “logic” for structuring the network.
You’ll start by assigning the appropriate fields to the nodes. Then, hold CTRL (CMD on Mac) and click one node, then draw a relationship to another node. This will create a relationship field and you can drag & drop the appropriate data into those relationships as well. Click “Continue” and your import should happen in 10-60 seconds, depending on the size of data.
(This part should be pretty intuitive. Watch the video if you struggle with it.)
There is a limit on how many nodes & links JUTE NRM PROTOTYPE can handle in each Network Document. While there is no “magic number” where importing stops working, there is a limit. That limit will be impacted by the degree of interconnectivity in a data set. A simple data set may allow you to upload up to 8,000 nodes (this is the most we’ve uploaded successfully) and a complex data set may stop working at 2,000 nodes.
You can sometimes “cheat” this limit by parsing your data into multiple CSV’s, but no guarantees that this will work.
If you encounter problems uploading…
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- If you are using OpenOffice, you need to save the CSV in a special way. When you save it, choose the “Edit filter settings” option and uncheck the “Save cell content as shown” box.
- Sometimes problems will come up if you add / delete a lot of nodes or links in the visual importer step. The solution is to just try again and not make as many mistakes.
- Jute will often have trouble adding more data to an existing network when there is already 3,000+ nodes in that network.
- You can email Sean if you have a hangup. He’ll help if he can..
From Gmail, Yahoo, Hotmail / MS Live mail and AOL / AIM
THIS FEATURE IS CURRENTLY SO BUGGY THAT IT BARELY WORKS.
Sorry. You can try but it probably won’t work.
Visual Data Input
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- Add a relationship at any time by holding down CTRL (CMD on a Mac) and clicking on one contact then drawing a new relationship and clicking on the other contact.
- To add contacts (nodes) inside of the Network Document, click the “Add Contacts & Paths” button. Drag & drop the appropriate node type.
- There is a “Batch” mode for both Contacts or Relationships. Once you enable a Batch mode, you can drag & drop as many as you’d like to have. When you click “Save and Exit” you will be walked through a wizard to fill in additional information.
Editing information
You can edit information from the Profile view of any node or link. Just click on the field and edit away.
API
JUTE NRM PROTOTYPE does have a RESTful API. Email Sean to learn more.
How to use “guest access” for Jute NRM
We want to make it as easy as possible for you to try Jute NRM. So you have two options:
1) Contact us and request an account and you’ll get free access for 30 days.
2) Use the “guest” account (instructions below) to get access to an open account.*
*Keep in mind, this account is public and anything you do in this account can be seen by other guest visitors.
Instructions for using the guest account:
1) Visit http://nrm1.jutenetworks.com
2) user name: ”guest@jutenetworks.com
password: “networks”
3) Open the “You Network” public demo
Video walkthrough of using the guest account:
Old School Business Networking
An amazing article was recently published by Katherine Rosman of the Wall Street Journal. In “What Facebook Can’t Give You: Over 52 Years, These Men Have Evolved Into Movers and Shakers—Together,” Rosman writes about The Wednesday 10, a group of men who gathered every Wednesday in Manhattan. She opens the piece this way:
Before there was Facebook, there was the Wednesday 10.
In 1957, as men in their late 20s, they began meeting—initially over breakfast, then over dinners held at the Sherry-Netherland Hotel or at the Harvard Club in midtown Manhattan. Few were born to means. Many were sons of immigrants. Most went on to become luminaries in their fields—presidents of television networks, partners at banks, editors of magazines.
The article (take the time to read it!) goes on to show how their trusted relationships evolved into invaluable business relationships, and she goes into anecdotes about the group and her time meeting with them. It’s an extraordinary testament to what a small group of trusted relationships can do, when cultivated and put to work, with ambition but also with discretion.
These are the kind of trusted relationships we want Jute to help people to build.
We live in a time of hype about the power of social networks. We live and work in time where Facebook blurs the boundary between personal and professional relationships. But we can’t forget that Facebook also blurs the line between the people with whom you have close relationships, and the people you barely know. My family and closest friends can see pictures of my mountain biking trip, but so can some of my clients, and some people I barely remember from high school.
Today, people find their customers, clients, business partners and sometimes even their lovers online. In most cases, the people they meet online are strangers, who evolve into trusted relationships. On occasion, one person makes an email introduction because she thinks that other two people ought to know each other.
But rarely to we get to have a lot of insight into the close relationships of the people we already know. Rarely do we really know “who knows whom and how.” It’s not only that this is a tremendous amount of information to collect and remember, it is also a social challenge to ask people who they know and how well they know them. So we learn little bits and pieces at a time about who knows whom and how.
In amazing, influential networks like the Wednesday 10, one of the things they know is who knows whom, and how. At least, that tends to be the case. That information is shared throughout the group. Introductions are made, and new relationships blossom.
With the type of networks that we analyze and visualize with Jute, we can see large portions of people’s networks of relationships. This transforms the process of learning who knows whom and how from a lengthy, social process to a rapid, business intelligence process.
Unlike Facebook or LinkedIn, Jute is focused on trusted and often valuable relationships.
In a perfect world, the use of a tool like Jute could help people form thousands of groups of people who have an “enlightened self interest,” like our old friend the Swamp Fox talks about all the time.
How can you help Matt Raker be successful?
Big news here at Jute Networks: one of the co-founders, Matt Raker, has accepted a new position as “Senior Director of AdvantageGreen” at AdvantageWest, the economic development group for Western North Carolina. Matt’s job will be to help entrepreneurs build “green” businesses in the region, eventually building an ecosystem of green businesses and jobs there.
I have no doubt Matt will be successful. He is smart, talented and incredibly driven. Add to that, he has a depth of knowledge in economics and sustainability that is unrivaled in my network of colleagues and friends.
I will miss Matt, not only for his hard work and critical thinking, but also for his dedication to building Jute, the world’s first Network Relationship Manager. Matt has led the design, product development and QA for the product since Day 1. It will be very difficult to find another partner like that. (Realistically, it’ll take 3 or 4 people to replace one Matt Raker.)
There are a key points I want to make here:
First, Asheville and Western North Carolina couldn’t have a better advocate for this type of economic development. Matt is not a bureaucrat–he is an entrepreneur. He always has been, and I think he always will be.
Second, Matt will continue to use the Jute platform in his new position. I have no doubt that Matt will be the uber-power-user who continues to provide invaluable feedback on how to improve Jute.
Finally (and most important), we all have the opportunity to help Matt build a valuable network. Please take a minute to email Matt, congratulate him, and connect him to the leaders you know in economic development, green / clean technology and investment.
Very few people realize this, but Matt and I didn’t start “just any company” because we were friends. We barely knew each other when we started Jute. But we had a shared vision–really, a remarkable degree of solidarity on what the product should do and on what the user should experience when managing a complex network of relationships. That is why we started the company.
Today, as Matt moves on to his next venture, I have the same admiration for his talent and his goals. I will do whatever I can to help him be successful, and I encourage you to do the same.
Trent Reznor is an Entrepreneur
If I go onstage I want to give people everything they want and more. I’ll wash their car for them on their way out. -Trent Reznor
Trent’s a musician…but also an entrepreneur. My kind of entrepreneur…
-Sean
From avclub.com via US Airways in-flight magazine
FDR & The Independent Sector
President Franklin Roosevelt (FDR) was quoted recently, in a speech by Diana Aviv, President and CEO of Independent Sector. She quoted him, saying:
“I have the profound conviction that the American people are now determined to put forth a mightier effortthan they have ever yet made … I call for that national effort. I call for it in the name of this nation which we love and honor and which we are privileged and proud to serve. I call upon our people with …absolute confidence that our common cause will greatly succeed.” –FDR
What a great quotation to pull for her speech [pdf link] in a room full of “Independent Sector” leaders–non profit professionals, foundations and the supporting industry members. Ms. Aviv delivered a message of aspiration and innovation. She has a great vision for collaboration across sectors to re-invigorate our nation.
We’re proud to announce that over the next week, we’ll be working hands-on with Independent Sector in DC. We’ll publish some examples of the work we’re doing, and in cases where it will line up with IS’s goals, we may share some of the resources we’re developing for non-profits.
Published from the Charlotte airport…
We’re in DC Nov 12-19
For those who follow the blog and are in DC…Matt Raker and Sean McDonald (Jute co-founders) will be in Washington, DC for an on-site project with a client from Nov 12-19.
If you’d like to meetup while we’re there, email Sean or call him at 828/545.9539. Hope to see you there!
Montana businesses networks — via implu
I recently came across implu (www.implu.com). It’s self-described as:
implu is an online tool for prospecting, networking and market research. No other site keeps you informed with daily news, custom searches and daily email alerts. No other site provides you with an executive’s business associations allowing you to network your way into new clients. No other site provides comprehensive company information on just one page.
Seems to provide a lot of interesting information by scraping the web. I pulled a CSV file from implu (and gave them big props for having an easy way to do that…) and uploaded into Jute NRM Prototype.
Nothing spectacular in the results, but it’s interesting. It would be much more interesting as a layer of data mixed with my personal data.
Montana Businesses — Whole Network
H&R Block Executives in Montana
Key Networks in Montana Zip Code 63141
What do you think?
Analysis of Green Markets
We’ve recently started paying attention to the OpenCalais (OC) project by Thomson Reuters. Basically, Sean has a penchant for anything that has “open” in its name…
The project describes itself this way:
Calais is a rapidly growing toolkit of capabilities that allow you to readily incorporate state-of-the-art semantic functionality within your blog, content management system, website or application.
Huh? Translated into human, that means: OC takes information published on the web, identifies people, facts & events, then outputs data that geeks can use. This all happens automatically. With OC output, geeks like us can take it even further to figure out who knows whom, and how. Or, in this case, who acquires whom, who invests in whom and other transactions in the “green energy” markets.
The OC website has a nice “Showcase” function that allows people who have utilized the OC API to post their projects. One of the projects, Who’s Who in the Financial News has developed a listing (spreadsheet) of “Private Equity, Green Energy, Acquisitions and Alternative Investments.” So we grabbed that data and uploaded it to Jute.
The results are very interesting. Part of the intention of this blog post is to find people in the field who can help us interpret the results. If you’re interested, email me and he’ll give you access to the Jute Network Document I used to create this.
So here are the results, and few questions that came up in working with this network. I haven’t bothered to make this a formal report. We’re just feeling it out…
Can we start to extrapolate trends based on a network of relationships? For example, could we identify the next strategic partnership that will be formed based on the existing 2nd and 3rd degree relationships?
Does network proximity indicate corporate strategy? That is to say, does a network that is distant from another network do so intentionally?
What would it take to make this a comprehensive data set? (This is clearly only part of the story…)
What would an investor do with this information?
Getting started: a key for the color-coding of the visualizations
OIL
Interesting connections
If you Google “rti international + oil recovery + cement plants” you’ll find that cement can be used to capture CO2 and that the DOE has announced $1.4 billion in projects to capture and store carbon. One company in particular, RTI International has announced major changes in its management team, including a new SVP for “Integrated Value Chain.” (a.k.a. They are building a new network.)
More visualizations of oil networks
When you start paying attention to the highly connected members of a network, and go learn some more about them at their website, you can see that VantagePoint Venture Partners highlights that:
We were the first large venture capital firm to recognize the opportunity here and have since committed $1 billion for this burgeoning opportunity.
More analysis shows their priorities and their co-investment partners.
Whole Network Analysis
A different way to view the data set is to pare it down to only analyze relationships between companies that are “investments” and then identify the best-connected members of the network. You can apply the same analysis to all the relationship types, which is what is documented below.
(Note: use the key at the top of this page to see the color-coding in these visualizations.)
Investments
M&A
Collaborations
Organizations who are drivers in Collaboration
Joint Ventures

Notice that most joint ventures--as they appear in this incomplete data set--are among just two partners
Subsidiaries
Alliances
Looking at the Big Picture
Investments among all relationship types
Investments are dark lines
Best-connected member
I ran an analysis of each of the major relationship types and continued to pare the results down by increasing the scale on the “whole network” analysis, which requires that the organization be more connected.
While the visual results are almost irrelevant (they display only one or two results) the list is interesting:
Alliance: GWS Technologies & Praxair, Inc.
Collaboration: OTCBB MNGA, PGE & SSTP Europe
Investments:
Joint Ventures: GWS Technologies
M&A: Cleantech Invest AG
Subsidiary: HSBC Alternative Fund Services & Arotech Corporation
While there is no universal correlation between a position in a network and upcoming activity, I would hypothesize that the organizations that show up on the list above are worth watching if you’re in a related field.
Topic-Specific Visualizations
Wind tree
Solar 3-degree Network
Oil
Natural Gas
Ethanol tree
Electric Car Network
Funding Network
Gallery
We’re offering up all of the visualizations we rendered for this analysis. Some are documented, others are not. If you have questions, just shoot us an email.
Paul Graham is our hero
It’s worth a few minutes of your time to read Paul Graham’s most recent article on “What Startups are really like.”
If you don’t know Paul Graham, you should. Check out www.PaulGraham.com or his Wikipedia page.
You should also look into his book, Hackers & Painters. It is a brilliant summary of designing a startup company, and the software that it delivers to customers.
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Favorite Paul Graham quotations:
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Dressing up is inevitably a substitute for good ideas. It is no coincidence that technically inept business types are known as ’suits’.
For the most ambitious young people, the corporate ladder is obsolete.
Everyone by now presumably knows about the danger of premature optimization. I think we should be just as worried about premature design – designing too early what a program should do.
Advanced Analytics & Business Network Visualization
Gartner offered up their top 10 list for strategic technologies in 2010. [read the full article on ZD NET]
Ranking in at #2 is “Advanced Analytics” which aren’t exactly defined, but are address in the quotation below. My perspective is that Jute is a form of Analytics–it’s analytics for your network of professional relationship. Jute helps you make better decisions with the data that you have by converting that data to information. That process of analysis and visualization is the hallmark of great analytics software of every stripe.
Here’s what ZD Net quoted:
On the analytics front, Gartner said in a presentation:
We have reached the point in the improvement of performance and costs that we can afford to perform analytics and simulation for each and every action taken in the business. Not only will data center systems be able to do this, but mobile devices will have access to data and enough capability to perform analytics themselves, potentially enabling use of optimization and simulation everywhere and every time. This can be viewed as a third step in supporting operational business decisions.
The rub: New technologies need to be created to search and organize unstructured content and data.
That’s right. And that’s what Jute offers–a solution to search and organize that unstructured data.
Your network determines your behavior
In September, 2009, The New York Times Magazine ran a controversial headline: “Are your friends making you fat?” Then they went on to prove that, yes, in all likelihood, your friends are making you fat.
I encourage you to read the whole article. I’ve pulled out a few of my favorite passages below.
Behaviors are “contagious” across relationships
…Two years ago, a pair of social scientists named Nicholas Christakis and James Fowler used the information collected over the years about Joseph and Eileen and several thousand of their neighbors to make an entirely different kind of discovery. By analyzing the Framingham data, Christakis and Fowler say, they have for the first time found some solid basis for a potentially powerful theory in epidemiology: that good behaviors — like quitting smoking or staying slender or being happy — pass from friend to friend almost as if they were contagious viruses. The Framingham participants, the data suggested, influenced one another’s health just by socializing. And the same was true of bad behaviors — clusters of friends appeared to “infect” each other with obesity, unhappiness and smoking. Staying healthy isn’t just a matter of your genes and your diet, it seems. Good health is also a product, in part, of your sheer proximity to other healthy people.
Sociograms–little maps of who knew whom
FOR DECADES, SOCIOLOGISTS and philosophers have suspected that behaviors can be “contagious.” In the 1930s, the Austrian sociologist Jacob Moreno began to draw sociograms, little maps of who knew whom in friendship or workplace circles
Different classes of relationships
co-workers did not seem to transmit happiness to one another, while personal friends did. But co-workers did transmit smoking habits; if a person at a small firm stopped smoking, his or her colleagues had a 34 percent better chance of quitting themselves. The difference is based in the nature of workplace relationships, Fowler contends.
Your network is HUGE
As Fowler pointed out, if you want to improve the world with your good behavior, math is on your side. For most of us, within three degrees we are connected to more than 1,000 people — all of whom we can theoretically help make healthier, fitter and happier just by our contagious example. “If someone tells you that you can influence 1,000 people,” Fowler said, “it changes your way of seeing the world.”
Starting Point: data you can use in Jute
I was recently asked for a “Top 10″ list of data sets that might be used in a project with Jute. While there is no “one size fits all” of data sets, I thought it’d be good to compile a list of links that helps someone get started. Most projects end up combining 2-4 data sets, so it’s seldom that all of those can be identified ahead of time. It’s also important to remember that most organizations have not just an internal database, but email address books and social software accounts like LinkedIn–all of which are databases.
So, this list isn’t perfect and it isn’t complete–but it should be a good starting point.
Feel free to comment if you have any questions about a specific type of data set that is not listed here. I’ll get back to you…
Not-for-profit
Blackbaud’s ResearchPoint service culls together a variety of data points on individuals and helps you see not only there giving history, but also critical information like net worth.
Foundation Center Online A compiled list of grants and granting institutions.
NOZA Search Data pulled from across the web on major donors to non-profits, sorted by sector, location and a variety of other attributes.
Charity Navigator’s “Charities performing similar types of work” feature would be helpful on certain projects.
Guidestar A well known data provider for donors and non-profits.
Corporate / Investment
Dunn & Bradstreet / Hoovers The 800 lb gorilla of databases, D&B provides a huge range of data about companies, markets, industries and even individuals.
VentureDeal.com Tracks the deals that take place in the venture capital space around North America. Good balance of accuracy and economics at $25 / month.
The Director’s Database A database of corporate governance.
Dow Jones Factiva
Politics
FollowTheMoney.org (National Institute on Money in State Politics) Tracks political donations and money flowing through lobbyists in all 50 states. Allows users to see which lobbyist represents which clients. [API]
OpenSecrets.org Provides a variety of data points focused on exposing the role money plays in political influence. Available for personal use or for purchase. [API]
Data.gov As part of the Obama Administration’s plan to make government more transparent, they have created this site to open up unclassified government data. Currently, there’s only 597 data sets, but it grows every day. Hoping to find a history of the Toxic Release Inventory in American Somoa? Data.gov is for you…
LittleSis.org “We bring transparency to influential social networks by tracking the key relationships of politicians, corporate executives, lobbyists, financiers, and their affiliated organizations.” [API]
Aggregators
iWave Prospect Research Online Aggregates ZoomInfo, NOZA, Guidstar, High Net Worth Alert, HEP GiftsPlus, Prospects of Welth, Foundation Finder and Pro Data. I’ve never used this service, but it looks very promising. If it really does provide all that for a $3k subscription, it’s a great deal! (Interestingly enough…they have a caveat that their service is available exclusively to not-for-profit purposes.)
StrikeIron has created web services out of a range of popular data products, ranging from address verification to business intelligence / market research data.
WealthEngine Aggregates regulatory data, voluntarily reported data and statistically modeled data to provide a view of an individual’s habits, interests and resources.
Free & Open Source Data
DBpedia Converts Wikipedia into a database, which allows for interesting things like seeing the connections between Presidents and their Cabinets. (And the million other interesting things you can find in Wikipedia…)
Datamob.org Datamob highlights the connection between public data sources and the interfaces people are building for them.
InfoChimps.org An “open marketplace for data” where people access huge data sets and obscure data sets: from corporate reporting to the top 100k crossword puzzle words of all time, you can find almost any type of data here.
Swivel.com Web community of data enthusiasts who create many types of chart / graph visualizations for the data sets they submit.
Get specific!
It’s important to remember that some of the best data comes from local and / or localized data sources. Chamber of Commerce directories, business council directories member-based organization directories (think: churches) and alumni databases can all be very valuable in expanding your network.
Another incredible set of data that is too diverse to list here is Industry Trade Association data sets. Whether it’s the rubber industry or the Green Building Council, getting access to the key players and their association’s local, regional and national structures will benefit your network data by leaps and bounds.
Good lists / other blog posts about data.
Trust Networks’s wiki of networked data sets. (Awesome list!)
Business Network Visualization @ SourceMap
Business Network Visualization is an emerging field. And, across the field of visualization, there is a movement towards integrating multiple visualization models to give end-users information-rich, yet increasingly simply experiences.
A new project called SourceMap adds to that a bit of good ol’ fashioned “saving the planet through consumer education.” The project combines node / link visualization with geographic mapping from Google Maps.
It’s a great start and an admirable project that helps people understand the impact of their purchasing decisions.
Check it out at http://sourcemap.org























































































