State Money Analysis: Florida in 2008
Over the last month, I’ve been working with Edwin Bender and The National Institute on Money in State Politics (NIMST), which operates FollowTheMoney.org. This not-for-profit organization provides a database similar to the Sunlight Foundation’s database of political donations, but NIMST focuses exclusively on state elections.
Their data has been featured prominently in many publications. Most recently, I came across it in the New York Times article “Health Lobby Takes Fight to the States,” which cites the NIMST report “Take $2 Million…and Call Me in the Session Health Care Interests Gave Healthy Doses of Contributions.”
This is an excellent use of this type of data. I encourage you to read the article and the report.
For a test run, NIMST gave me a sample set of data to process in Jute. Admittedly, I have not perfected the analytic techniques here and there is a lot more work to do to make the data relevant. Edwin Bender said to me in a prescient email
“Clay Johnson of Sunlight Foundation said recently that data visualizations are a dime a dozen, but meaningful visualizations are priceless.”

These are the top 5 donors to state candidates in FL in 2008. The largest donations went to the FL Republican Party. These donors give a large number of $500 donations (shown in orange).
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So this is my first attempt at meaningful visualization. I give myself a “B-” on it. I took the data from FL, a state where I’m familiar with state politics after playing a prominent volunteering role with my mother’s unsuccessful run at the state house in 2008.* In the following visualizations, there is a very simple visual index: REPUBLICAN = RED; DEMOCRAT = BLUE; $500 DONATION = ORANGE.
The interesting about this is:
1) The top donors in the state are largely bi-partisan in their giving. Why? Do their recipients sit on influential committees? Is there a specific piece of legislation they wanted to support? A specific fundraising volunteer who brokered these donations?
2) There are a surprising number of $500 donations. Why so many?! What is the significance of a $500 donation to a state official? UPDATED: ”$500 is the legal limit for a campaign contribution to an individual candidate. That amount can be given once during the primary and once during the general election.” according to Linda McDonald, my mother.
Why? I’m not sure. I hope this blog post will help me find out.
FYI: you can access this data set in a network document called “state money FL v1″ by using the Jute guest account. Or, request your own account and I’ll share the data set with you.
Top 2 Donors in FL State Politics in 2008
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Paul Tudor Jones, II
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Guy M. Spearman, III

Guy M. Spearman, III also supports candidates from both parties and both parties' state offices. Why?
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Whole Network Analysis: Top 5 FL Donors

Whole Network Analysis shows a surprising number of $500 donations among the top 5 donors in FL state politics in 2008. $500 is the maximum donation permitted.
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Assumed Industry Affiliation

By extrapolating industry affiliations from the companies where donors self-report that they work, we can look at trends of how industries' money flows to parties. This is not really a factually valid analysis--just an exercise in using Jute to crunch NIMST data.
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Finding meaning in this data…
This data set is just a trial, and this blog post is just to get some initial feedback. My hope is that we can elevate this into a funded research project, analyzing trends in the NIMST data, and finding specific, relevant examples that we can publish. Also, I’d like to work with a campaign to help them in their fundraising and strategy development.
There is a lot more than needs to be done to “take this to the next level.” That includes:
Cross-referencing this data with other data sets, like: which campaigns actually won seats in the State Legislature; which committees the elected officials sit on and chair; which federal candidates these donors supported; and, ideally, which candidates I know (or my clients know) and how they can leverage existing relationships to get value out of this analysis. (That last one comes from existing, internal databases.)
But for now, I hope you’ll help me find meaning in this data. If you’d like access to more analysis from other states, or you are interested in publishing this material, please contact me via email or via phone at 828/545.9539.
Sean McDonald
co-founder, Jute Networks
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*A little editorial here: Linda McDonald ran a hell of a campaign against a competitor with an exponentially larger war chest. In a district where a Dem hadn’t had a chance in a generation, she lost by a razor thin margin. And the people of the state of Florida are worse-off because she doesn’t represent them.
Jan 11, 2010 | Categories: Blog, Data Visualization, Jute NRM | Tags: Data Visualization, democrat, edwin bender, FEC, federal election commission, florida poltiics, follow the money, jute networks, national institute for money in state politics, node / link visualization, nytimes.com, political network visualization, Politics, professional network visualization, relationship mapping, republican, sean mcdonald, social graph mapping, Social Network Visualization, state political donations | 2 Comments »
Get Started with Jute
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Dec 14, 2009 | Categories: slideshow | Tags: business network visualization, business processes, free consultation, jute nrm, Network Audit, professional network, professional network analysis, professional network visualization, social graph mapping, social network analysis, Social Network Visualization, Visualization Tools | Leave A Comment »
Social Network Analysis & Visualization for Non-profit Leaders
We held a free webinar for non-profits in Western North Carolina, which was well-attended. During that webinar, I explained a few things about trends in the non-profit industry, where technologies featuring social network analysis and social network visualization are being put to use by foundations and non-profits.
Using a combination of real and mocked up data, I then presented a few ways non-profits can use this type of technology–and Jute specifically–to save time and increase donation revenue.
You can watch the presentation in this video or flip through in the embedded in Google Doc below.
Social Network Analysis & Visualization for Non-Profit Leaders from S M on Vimeo.
Links slide from the presentation
Monitor Institute
http://www.monitorinstitute.com/
[link to powerpoint on Social Network Analysis]
Barr Foundation’s NET Gains Report & Other Analysis
http://www.barrfoundation.org/resources/resources_show.htm?doc_id=436179
http://www.barrfoundation.org/resources/resources_show.htm?doc_id=237492
Beth’s Blog
http://beth.typepad.com/beths_blog/2009/05/which-social-networking-analysis-term-best-describes-virgin-america.html
http://beth.typepad.com/beths_blog/2009/10/drawing-networks-on-napkins.html
Visual Complexity
http://www.visualcomplexity.com
Nov 12, 2009 | Categories: Blog | Tags: barr foundation, business network visualization, Data Visualization, non profit innovation, non profits, social graph mapping, social network analysis, Social Network Visualization | Leave A Comment »

